Alaskabites

Check out this cool press release I got today:
Alaska Airlines and the Alaska Seafood Marketing Institute Unveil 129-foot
Salmon
‘Salmon-Thirty-Salmon II’ aircraft underscores carrier’s role in transporting
Alaska seafood

ANCHORAGE — Alaska Airlines and the Alaska Seafood Marketing Institute today
unveiled the world’s largest king salmon. Stretching nearly 129 feet, the
fish-themed design will adorn a Boeing 737-800 and be revealed this fall.
The new “Salmon-Thirty-Salmon II” design is derived from an earlier version of
the paint scheme Alaska Airlines unveiled on a 737-400 in 2005, which was
re-painted with the carrier’s traditional Eskimo livery last year. In addition
to sporting the glimmering image of a wild Alaska king salmon like the original
“Salmon-Thirty-Salmon,” the new design is about nine feet longer and also
features fish scales on the winglets and a salmon-pink colored “Alaska” script
across the fuselage. The design is among the world’s most intricately painted
commercial airplanes and was produced in partnership with ASMI, which promotes
wild, natural and sustainable Alaska seafood.
“This airplane celebrates Alaska Airlines’ unique relationship with the people
and communities of Alaska and underscores our air transport commitment to the
state’s seafood industry,” said Marilyn Romano, Alaska Airlines’ regional vice
president of the state of Alaska. “Because the new design will be featured on a
larger 737-800, this 91,000-pound king will boldly promote the world’s finest
seafood from the Hawaiian Islands to Boston and beyond.”
Last year, Alaska Airlines flew nearly 25 million pounds of seafood from Alaska
to markets in the United States, Mexico and Canada. Streamlined flight
schedules and a rigorous training program required of all airline employees who
handle perishables ensures the seafood that travels from Alaska waters to
markets across the United States arrives fresh and often within 24 hours. The
goal is to keep seafood moving rapidly throughout its journey on Alaska
Airlines and maintain a consistent temperature range from the time it leaves
the water to when it arrives at stores and restaurants.
“Alaska Airlines has a long history of supporting the Alaska seafood industry,
and this special plane celebrates that commitment,” ASMI Executive Director Ray
Riutta said. “We’re proud to partner with the state’s hometown airline.”
According to ASMI, about half of the United States’ total seafood catch comes
from Alaska fisheries. In addition, the state of Alaska is widely regarded as a
world leader in sustainable management of its seafood resources.
Transporting about 115 million pounds of cargo annually, Alaska Airlines
operates the most extensive air cargo operation on the West Coast.